Entellium CEO Keynotes at 2008 Microsoft Worldwide Partner Conference.

Use of Microsoft® Windows® Presentation Foundation Enables Innovative User Experience, Helps Small Businesses Compete.

SEATTLE – July 2, 2008 – Entellium, a global developer of on-demand customer relationship management (CRM) software for small businesses, is one of the first to successfully adopt the Microsoft® Windows® Presentation Foundation (WPF) developer platform to build its CRM solution for small businesses. CEO Paul Johnston will address the company’s success in-depth ith a keynote in the ISV/Software Solutions track at the 2008 Microsoft worldwide Partner Conference, July 7-11 in Houston, Texas.

Keynote Title: Gamer-Influenced Design and Business Applications: Turn Your customers into Fanatics

Description: While the benefits of on-demand computing are plentiful, online business applications often deliver a lackluster user experience leading to poor adoption, decreased productivity and unhappy customers. The use of cutting-edge technologies to create an unprecedented user experience can significantly differentiate your product from your competitors to increase customer loyalty and satisfaction. Learn firsthand from Microsoft partner, Paul “PJ” Johnston, CEO and co-founder of Entellium, how his company introduced GID into its offerings and utilized Microsoft’s WPF technology to drastically change their customer’s perception of business software – and turn them into loyal fanatics.